Title :
Model of Promotion Cost Distribution of Telecommunication Operators and Study on the Promotion Effects Based on Artificial Neural Neworks
Author :
Xiang, Zheng-Rong ; Che, Cheng ; Tang, Shou-Lian
Author_Institution :
Sch. of Econ. & Manage., BUPT, Beijing, China
fDate :
June 30 2009-July 2 2009
Abstract :
At present, the vast majority of the research on promotion effects at home and abroad mainly focuses on single promotion means study based on statistical methods. This paper establishes an integrated model regarding the effects of the cost invested by telecommunication operators in each promotion means on sales increase and discusses the distribution of promotion cost among various means by combining artificial neural networks and expert analysis methods as well as evaluates the effects of the input cost of various promotion means.
Keywords :
neural nets; promotion (marketing); statistical analysis; telecommunication computing; artificial neural networks; expert analysis methods; promotion cost distribution model; statistical methods; telecommunication operators; Advertising; Artificial neural networks; Channel hot electron injection; Conference management; Costs; Marketing and sales; Power generation economics; Public relations; TV; Telecommunication network management; artificial neural networks; promotion cost distribution; promotion cost effects; promotion means;
Conference_Titel :
New Trends in Information and Service Science, 2009. NISS '09. International Conference on
Conference_Location :
Beijing
Print_ISBN :
978-0-7695-3687-3
DOI :
10.1109/NISS.2009.98
