DocumentCode :
3462037
Title :
Study on Industrial Design Outsourcing in New Product Development Process in Small and Medium-Sized Enterprises
Author :
Chen, Yu ; Zhu, Guilong
Author_Institution :
Sch. of Bus. Adm., South China Univ. of Technol., Guangzhou
fYear :
2008
fDate :
12-14 Oct. 2008
Firstpage :
1
Lastpage :
4
Abstract :
This paper aims to empirically study the management and activities of industrial design (ID) outsourcing in new product development (NPD) process in small and medium-sized enterprises (SMEs). The research uses a multi-case study methodology. Data were collected from six companies in various sectors. The study shows external ID is urgently needed in SMEs, it can effectively support the NPD process and promote innovation. The introduction and roles of design expertise diverse in different firms, few are involved in the early phases of NPD. And the interaction and communication between ID firms and SMEs in NPD are still at a relatively low level. It is implicated that SMEs should pay more attention to integrate outsourced industrial design as an innovation input in the NPD process to explore consumer and market. A mechanism with teamwork, collaboration of different staffs, and face-to-face communication is efficient for a successful design interaction.
Keywords :
innovation management; outsourcing; product design; product development; small-to-medium enterprises; face-to-face communication; industrial design outsourcing; medium-sized enterprises; product development; small-sized enterprises; Ergonomics; Identity management systems; Industrial relations; Manufacturing industries; Outsourcing; Paper technology; Product design; Product development; Teamwork; Technological innovation;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Wireless Communications, Networking and Mobile Computing, 2008. WiCOM '08. 4th International Conference on
Conference_Location :
Dalian
Print_ISBN :
978-1-4244-2107-7
Electronic_ISBN :
978-1-4244-2108-4
Type :
conf
DOI :
10.1109/WiCom.2008.2006
Filename :
4680195
Link To Document :
بازگشت