Title :
The Frameworks and Mechanisms of Establishing the Ecological Company
Author :
Zhang Yi ; Zhang Rui ; Huang Ting ; Liu Jinping
Author_Institution :
Inst. of Brand Sci., Chongqing Univ. of Arts & Sci., Chongqing
Abstract :
This paper analyses the consequence between "human- center doctrine" and ecologic crisis, and puts forward a new commercial mode-ecologic company which is responsible to the society and environments. And then it discusses connotation, basic mind of ecologic company, and the difference between the ecologic company and the traditional company. At last, this paper explores emphatically on main challenges, framework construction, internal mechanism and external mechanism in establishing the ecologic company.
Keywords :
environmental factors; ecologic crisis; ecological company; human-center doctrine; Business; Companies; Ecosystems; Employee rights; Environmental management; Fellows; Government; Humans; Organisms; Sustainable development;
Conference_Titel :
Wireless Communications, Networking and Mobile Computing, 2008. WiCOM '08. 4th International Conference on
Conference_Location :
Dalian
Print_ISBN :
978-1-4244-2107-7
Electronic_ISBN :
978-1-4244-2108-4
DOI :
10.1109/WiCom.2008.2061