The Mass Customization of Tourism Products Based on WEB2.0: A Collaboration Model by Both Enterprises and Tourists

Author

Zhang, Hao ; Zhang, Wei ; Wu, Wenjing

Author_Institution

Econ. & Manage. Sch., Wuhan Univ., Wuhan

fYear

2008

fDate

12-14 Oct. 2008

Firstpage

1

Lastpage

5

Abstract

In the tourism market, tourism enterprises provide the homogeneous products based on mass customization, which creates serious inequalities between supply and demand, which in turn leads directly to fall of related tourism enterprises\´ competitiveness. This paper studies the structural changes in tourist market under the current WEB2.0, it puts forward to construct a Mass Customization model of tourism products center through the "prosumer community" which is participated by the tourism enterprises and tourists jointly.

Keywords

Internet; groupware; mass production; product customisation; supply and demand; travel industry; Web 2.0; collaboration model; prosumer community; supply-and-demand inequality; tourism enterprise; tourism market; tourism product mass customization; Collaboration; Costs; Cultural differences; Electric shock; Humans; Large-scale systems; Mass customization; Mass production; Production systems; Supply and demand;

fLanguage

English

Publisher

ieee

Conference_Titel

Wireless Communications, Networking and Mobile Computing, 2008. WiCOM '08. 4th International Conference on

Conference_Location

Dalian

Print_ISBN

978-1-4244-2107-7

Electronic_ISBN

978-1-4244-2108-4

Type

conf

DOI

10.1109/WiCom.2008.2115

Filename

4680304