Title :
Examining User Acceptance of Mobile Services
Author :
Xu, Zhengchuan ; Zhang, Chenghong ; Ling, Hong
Author_Institution :
Sch. of Manage., Fudan Univ., Shanghai
Abstract :
Incentives may affect users´ behavior. It is critical to study how users´ perception and intention are affected by the incentives. This study presents an extended technology acceptance model (TAM) that integrates incentives into TAM to investigate what determines user mobile commerce acceptance. We apply this model to the case of a GPS-based taxi-dispatching system. Preliminary data analysis illustrates that TAM model is fit for mobile technology adoption, and incentives have significant impact on users´ behavior.
Keywords :
Global Positioning System; electronic commerce; mobile computing; mobile radio; GPS-based taxi-dispatching system; business service; data analysis; mobile service; technology acceptance model; user mobile commerce acceptance; Business; Communications technology; Costs; Data analysis; Data security; Ethics; Humans; Information systems; Internet; Wireless communication;
Conference_Titel :
Wireless Communications, Networking and Mobile Computing, 2008. WiCOM '08. 4th International Conference on
Conference_Location :
Dalian
Print_ISBN :
978-1-4244-2107-7
Electronic_ISBN :
978-1-4244-2108-4
DOI :
10.1109/WiCom.2008.2147
