DocumentCode :
3464857
Title :
An Analysis of Online Shopping Intention of Chinese Consumers and its Influencing Factors
Author :
Yin-Shijiu ; Wu-Linhai
Author_Institution :
Sch. of Food Sci. & Technol., Jiangnan Univ., Wuxi
fYear :
2008
fDate :
12-14 Oct. 2008
Firstpage :
1
Lastpage :
4
Abstract :
This paper utilizes 587 sample data collected from three cities-Shanghai, Nanjing and Wuxi, adopts the theory of planned behavior(TPB) to study consumers´ online shopping behaviors and builds the Logit model, then based on which Eviews5.0 statistical software is employed to process sample data by Logit regression. The result of our study indicates that online shopping intention of consumers is more affected by factors like income, network usage capability and the security of online shopping and less affected by such factors as consumers´ age, education level and convenience.
Keywords :
consumer behaviour; electronic commerce; home shopping; regression analysis; China; Chinese consumers; Eviews5.0 statistical software; Logit regression; Nanjing; Shanghai; Wuxi; income; network usage capability; online shopping intention; online shopping security; theory of planned behavior; Cities and towns; Current measurement; Data analysis; Data security; Educational institutions; Electronic mail; Food technology; Information analysis; Internet; Meteorology;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Wireless Communications, Networking and Mobile Computing, 2008. WiCOM '08. 4th International Conference on
Conference_Location :
Dalian
Print_ISBN :
978-1-4244-2107-7
Electronic_ISBN :
978-1-4244-2108-4
Type :
conf
DOI :
10.1109/WiCom.2008.2182
Filename :
4680371
Link To Document :
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