Electricity Industry Value Creation Strategies Based on E-Commerce

E-commerce represents a new way of conducting business transactions. The unique characteristics of e-commerce make it a potential value driver for electricity companies who have to focus on value creation after experienced significant structural changes. Creating value with e-commerce needs proper strategies. In this paper, we discuss three strategic alternatives for electricity companies: strengthening the supply chain, increasing product and service profile, and redefining the relationship with customers by cyber auctions.