• DocumentCode
    3465352
  • Title

    Research on Enterprise Technological Innovation and Marketing Organization Innovation

  • Author

    Chen Yang ; Zhao Man-li

  • Author_Institution
    Dept. of Manage., Hunan Int. Econ. Univ., Changsha, China
  • fYear
    2010
  • fDate
    7-9 Nov. 2010
  • Firstpage
    1
  • Lastpage
    4
  • Abstract
    This article studies the enterprise technological innovation from marketing management, firstly analyzed the technological innovation and the marketing management innovation as well as their relations; then, elaborated the marketing concept based on the technological innovation; finally proposed complete framework and contents of the marketing organizational structure matched with the new marketing idea.
  • Keywords
    enterprise resource planning; marketing; enterprise technological innovation; marketing concept; marketing management innovation; marketing organization innovation; marketing organizational structure; Economics; Marketing management; Organizations; Process control; Technological innovation; Turning;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    E-Product E-Service and E-Entertainment (ICEEE), 2010 International Conference on
  • Conference_Location
    Henan
  • Print_ISBN
    978-1-4244-7159-1
  • Type

    conf

  • DOI
    10.1109/ICEEE.2010.5660311
  • Filename
    5660311
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=3465352