Title :
New product development simulation
Author :
Schumacher, Terry
Author_Institution :
Eng. Manage., Rose-Hulman Inst. of Technol., Terre Haute, IN, USA
Abstract :
This paper describes the New Product Development (NPD) Simulation we developed and use in our Marketing and Entrepreneurship courses. The simulation teaches NPD best practice, focusing on determining potential customers needs, then matching those needs with product attribute selection. Participants simulate the building & launching of a product, then receive feedback on their NPD process.
Keywords :
marketing; product development; entrepreneurship course; marketing; new product development; potential customers need;
Conference_Titel :
Management of Engineering & Technology, 2009. PICMET 2009. Portland International Conference on
Conference_Location :
Portland, OR
Print_ISBN :
978-1-890843-20-5
Electronic_ISBN :
978-1-890843-20-5
DOI :
10.1109/PICMET.2009.5261942
