A success factor of new digital material based start-up company for high technology industry

Many Japanese chemical material based companies supply various kinds of digital materials for high technology based industries, like semiconductor. Their market shares are over 50% in global. That is one of the hidden strongest industries in Japan. There are big expectations for high-tech start-up companies for play innovative roles at the cutting edge of high technology based industries; semiconductor, display, solar cell, etc. On the contrary, there is not enough study of digital material based start-up companies from new material development point of view. In this paper, the author could report a case study of chemical material based start-up company and propose revised business model based on the cube model which was presented in 2007 PICMET.