Title :
An Empirical Study of Social Capital in Participation in Online Crowdsourcing
Author :
Peng Ling ; Zhang Mian
Author_Institution :
Sch. of Manage., Huazhong Univ. of Sci. & Technol., Wuhan, China
Abstract :
Online crowdsourcing has become a new innovation business model through Internet . This paper studied the motives of the use of online crowdsourcing and the social capital in its community. The results indicates that learning, direct compensation, self-marketing and social motives are motives to activate the participation in outsourcing activities. Participation not only can increase company´s innovation capability but also accumulate social capital of the crowdsoucing community formed by online participants.
Keywords :
Internet; innovation management; labour resources; outsourcing; Internet; direct compensation; innovation business model; learning; online crowdsourcing; online participants; outsourcing activity participation; self-marketing; social capital; social motives; Biological system modeling; Bonding; Companies; Indexes; Internet; Technological innovation;
Conference_Titel :
E-Product E-Service and E-Entertainment (ICEEE), 2010 International Conference on
Conference_Location :
Henan
Print_ISBN :
978-1-4244-7159-1
DOI :
10.1109/ICEEE.2010.5660804
