Title :
Notice of Retraction
Strategy analysis of self-brand car in China
Author :
Yali Yang ; Hao Chen ; Lihua Chen
Author_Institution :
Coll. of Automotive Eng., Shanghai Univ. of Eng. Sci., Shanghai, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Self-brand car is attracting more and more attention in the global auto industry. Along with auto industry development, great achievement has been made by Chinese self-brand car. This paper is subjected to evaluate the development of Chinese self-brand car, to specify its unique character and uncover its developing strategy. Based on character analysis, the most important strategies were summarized, in order to further enhance its development in China.
Keywords :
automobile industry; market research; strategic planning; China; automobile industry; self-brand car; strategy analysis; Lead; Technological innovation; China); self-brand car; strategy;
Conference_Titel :
Computer and Communication Technologies in Agriculture Engineering (CCTAE), 2010 International Conference On
Conference_Location :
Chengdu
Print_ISBN :
978-1-4244-6944-4
DOI :
10.1109/CCTAE.2010.5544611
