Interactive knowledge acquisition for concept development of consumer products

Author

Ishino, Yoko ; Hori, Koichi ; Nakasuka, Shinichi

Author_Institution

Res. Center for Adv. Sci. & Technol., Tokyo Univ., Japan

fYear

1999

fDate

36495

Firstpage

272

Lastpage

275

Abstract

The paper describes a novel method for computer aided strategic concept formation in the early stage of product development. This method combines interactive evolutionary computing (IEC) and machine learning techniques. It enables the user to generate a creative and well-grounded product concept based on marketing strategy, while also stimulating the user to clarify the product concept idea he/she had in mind. The system called BICSS was developed based on this method. The proposed method has been qualitatively validated by a case study

Keywords

evolutionary computation; interactive systems; knowledge acquisition; learning (artificial intelligence); marketing data processing; BICSS; Brand Identity Creation Support System; IEC; case study; computer aided strategic concept formation; concept development; consumer products; interactive evolutionary computing; interactive knowledge acquisition; machine learning techniques; marketing strategy; product concept; product concept idea; product development; Bismuth; Consumer products; Convergence; Data analysis; Humans; IEC standards; Knowledge acquisition; Machine learning; Packaging; Product development;

fLanguage

English

Publisher

ieee

Conference_Titel

Knowledge-Based Intelligent Information Engineering Systems, 1999. Third International Conference

Conference_Location

Adelaide, SA

Print_ISBN

0-7803-5578-4

Type

conf

DOI

10.1109/KES.1999.820176

Filename

820176