Title :
A Collective Knowledge System for Business Partner Co-operation
Author :
Gaeta, Matteo ; Orciuoli, Francesco ; Ritrovato, Pierluigi ; D´Aniello, G. ; De Vivo, Alfonso
Author_Institution :
DIEM, Univ. degli Studi di Salerno, Fisciano, Italy
Abstract :
In recent years, merchants have increased their interest in marketing strategies based on loyalty programs. Coalition loyalty is one of the most profitable among the aforementioned strategies. This work proposes a co-operation model based on the principles of Collective Knowledge Systems and on Semantic Technologies to support the generation and management of dynamic coalitions of merchants. The main benefit of the proposed model is represented by the possibility, for merchants, to match their needs and define coalition programs (based on conditional coupon) without the involvement of mediators. Moreover, the model provides the capability of defining collaboratively and formally the aforementioned coupons that can be handled by means of technologies for payment and value added services. The proposed model is defined in the context of the TITAN Project aiming at defining an integrated service-oriented Software Platform enabling innovative business scenarios for e-money, e-payments and value added services.
Keywords :
electronic commerce; marketing; service-oriented architecture; TITAN project; business partner cooperation model; business scenarios; coalition loyalty strategy; collective knowledge system; conditional coupon; dynamic merchant coalition generation; dynamic merchant coalition management; e-money; e-payments; electronic money; electronic payment; marketing strategies; payment service; semantic technologies; service-oriented software platform; value added service; Business; Collaboration; Context; Knowledge based systems; Ontologies; Reactive power; Semantics; Collective Knowledge Systems; Linked Data; Semantic Web; Service Oriented Architecture; e-Business;
Conference_Titel :
Intelligent Networking and Collaborative Systems (INCoS), 2013 5th International Conference on
Conference_Location :
Xi´an
DOI :
10.1109/INCoS.2013.145