Title :
Market growth models in which the potential market size increases with time
Author :
Osaki, Masayuki ; Gemba, Kiminori ; Kodama, Fumio
Author_Institution :
Res. Center for Adv. Economic Eng., Univ. of Tokyo, Japan
Abstract :
This paper analyzes market growth models, whose potential markets increase with time stepwise or continuously. There is no previous research paying attention to the expansion of this potential market. The "n-step logistic model" and "double logistic model" are presented as the new model. This research verifies the validity of the models by quantitative analysis
Keywords :
management; marketing; statistical analysis; double logistic model; market growth models; n-step logistic model; potential market size; quantitative analysis; Advertising; Differential equations; Diffusion processes; Feedback; Logistics; Maximum likelihood estimation; Parameter estimation; Performance analysis; Regression analysis; Technological innovation;
Conference_Titel :
Management of Engineering and Technology, 2001. PICMET '01. Portland International Conference on
Conference_Location :
Portland, OR
Print_ISBN :
1-890843-06-7
DOI :
10.1109/PICMET.2001.952426
