A Reputation Model of E-Commerce Based on Iterated Prisoner´s Dilemma Game

In order to win customers, or hit the opponent, more and more sellers take material rewards method to Interfere with the market equilibrium in e-commerce. Some sellers may also be unable to deliver its goods with the same quality as promised at first, but for selfish profit purposes, the sellers will cheat buyers maliciously. The truth of evaluation from advisor not only depends on the truth of advisor´s inherent characteristics, but also depends on the outside material temptation. The balance between profit and information truth constitutes the iterated prisoner´s dilemma game. A reputation model of electronic commerce based on iterated prisoner´s dilemma game theory is proposed in this paper. Experiments prove that it can prevent advisor untruthful network fraud.