Information Diffusion O2O Model Based on Social Learning

Information diffusion model based on social learning makes up defects of traditional innovation diffusion model with time and emerges social network simulation method. Empirical research to diffusion data of book publication shows that information diffusion which is based on the consumer network fits sample data better. Social learning effect plays a very important role in the book publish diffusion. Information diffusion models as online to offline or offline to online (O2O) that are based on consumer network reveal different consumer network topology structure faced by book products and present different learning effect and mechanism which is adopted by the consumer group of product innovation. Research results are beneficial to explore essence of the product information diffusion and design targeted marketing strategies.