DocumentCode
3566583
Title
The model of Internet marketing program considering 2Is
Author
Wang, Tianyong ; Xu, Zhengliang ; Gao, Ge
Author_Institution
Sch. of Manage., Jilin Univ., Changchun, China
Volume
1
fYear
2005
Firstpage
451
Abstract
This paper advocates the model of Internet marketing program considering interactivity and individualization (abr.2Is). Firstly, the paper gives the definition and the function of 2Is; secondly, the author analyzes the influence on the Internet marketing of 2Is, and sets up the influence models respectively; thirdly, the paper establish a model for Internet marketing program considering 2Is.
Keywords
Internet; customer services; electronic commerce; market research; Internet marketing program; individualization; interactivity; marketspace matrix; Engineering management; Face recognition; History; Marketing management; Mobile handsets; Personnel; Radio broadcasting; Strips; TV broadcasting; Web and internet services;
fLanguage
English
Publisher
ieee
Conference_Titel
Services Systems and Services Management, 2005. Proceedings of ICSSSM '05. 2005 International Conference on
Print_ISBN
0-7803-8971-9
Type
conf
DOI
10.1109/ICSSSM.2005.1499514
Filename
1499514
Link To Document