DocumentCode
3576796
Title
Influence of online store belief and product category on impulse buying: An empirical investigation on consumer perceptions
Author
Zhou, Q. ; Chen, X. ; Chen, Y.W.
Author_Institution
Key Lab. of Behavioral Sci., Inst. of Psychol., Beijing, China
fYear
2014
Firstpage
1453
Lastpage
1456
Abstract
The influence of online store belief and product category on impulse buying was investigated in this study through empirical research. Path analysis technologies were applied to evaluate the research model based on the survey. The results showed that the consumer impulse buying for both hedonic and utilitarian products was influenced by the online store belief. This study will provide theoretical data base for practical application.
Keywords
Internet; consumer behaviour; electronic commerce; consumer perceptions; hedonic products; impulse buying; online store belief; path analysis technologies; product category; research model; utilitarian products; Analytical models; Business; Data analysis; Educational institutions; Merchandise; Psychology; Sparks; Store belief; affect; e-commerce; impulse buying;
fLanguage
English
Publisher
ieee
Conference_Titel
Industrial Engineering and Engineering Management (IEEM), 2014 IEEE International Conference on
Type
conf
DOI
10.1109/IEEM.2014.7058879
Filename
7058879
Link To Document