A survey on web user personalization techniques

Information on the World Wide Web (WWW) is growing every second by second. This vast growth causes huge amount of information on the web. Out of which, seekers seek their required information. Researchers are continuously focusing toward the satisfaction of user´s requirement in Information retrieval. This is an emerging and interesting area where the data mining techniques is being applied. Web mining is the application of data mining, which includes web content mining, web usage mining and web structure mining. Personalization is one of the applications of web usage mining and which is helpful to provide the user required information in an efficient manner. In this paper, we will discuss on various techniques used in web user personalization and conclude the paper with our findings on current web scenario and what is expected on future work.