Crowdsourcing towards User Experience evaluation: An intelligent user experience questionnaire (IUEQ)

Smartphones have become one of the leading devices with advanced computing capability. User Experience (UX) design involves in improving customer satisfaction in any product including smart phones. This research aims to promote collaboration among Android smartphone users, who held the highest percentage of market share among the existing popular mobile operating system by the year 2013[1] allowing them to cooperate within the complex, resource expensive and iterative UX design process using a crowdsourcing approach. The paper discusses the encountered challenges with the existing collaborative platforms of achieving collaboration and the techniques which have been taken to overcome those challenges. Further this research discusses on how crowdsourcing can be used in User Interface (UI) design evaluation based on the UX User Centered Design (UCD) matrices; an intelligent system of generating UX questionnaire is presented.