Title :
Users´ personality traits in the context of virtual reality
Author :
Krasonikolakis, Ioannis G. ; Vrechopoulos, Adam P. ; Pouloudi, Athanasia
Author_Institution :
Dept. of Manage. Sci. & Technol., Athens Univ. of Econ. & Bus., Athens, Greece
Abstract :
The purpose of using the internet has been thoroughly studied in the context of “traditional” web. This exploratory study aims to illustrate the profile of users visiting Virtual Worlds (VWs) through the Web. The findings confirm VWs´ social origin and highlight entertainment as one of the most attractive purposes of entering to this virtual world. The study also contributes to our understanding of virtual reality retailing dynamics and sets the further research agenda.
Keywords :
Internet; consumer behaviour; retailing; virtual reality; Internet; retailing; social origin; traditional Web; users´ personality traits; virtual reality; virtual world; Business; Context; Facebook; Internet; Virtual reality; Purpose of Internet Use; User/Consumer Behaviour; Virtual Reality; e-Commerce;
Conference_Titel :
e-Business (ICE-B), Proceedings of the 2010 International Conference on
