E-Banking in Morocco: Study of some specifying factors

Influenced by the impacts of globalization, the surfacing of newer technologies and emergence of new players in the market of financial services, banks are seeking to adopt newer solutions not only to establish their services, but also to contribute to their branding. The adoption of e-banking becomes necessary for banks that wish to maintain their market share as well as retain and attract more customers. The adoption of e-banking however is not a simple process due to several factors that play a major role to promote the rapid conversion to the holders of e-banking. Hence, become an obstacle to ownership. The aim of this paper is to analyze some organizational factors, structural and policies that can accelerate or conversely hinder the adoption of this mode of distribution and electronic communications by banks. A closer look is focused on the case of the Moroccan market as a field of study.