Title :
Understanding Search-Engine Optimization
Author :
Gudivada, Venkat N. ; Rao, Dhana ; Paris, Jordan
Abstract :
Because users rarely click on links beyond the first search results page, boosting search-engine ranking has become essential to business success. With a deeper knowledge of search-engine optimization best practices, organizations can avoid unethical practices and effectively monitor strategies approved by popular search engines.
Keywords :
business data processing; ethical aspects; optimisation; organisational aspects; search engines; business success; organizations; popular search engines; search results page; search-engine optimization best practices; search-engine ranking; unethical practices; Content management; Indexing; Optimization; Search engines; Websites; Internet/Web technologies; SEO; SERP; Web search; search engines; search-engine optimization; search-engine ranking; search-engine results page; webpage content; webpage indexing; website design;
DOI :
10.1109/MC.2015.297
