Business consulting as a point of knowledge of digital economy

By author´s definition, business consulting, aimed at achieving business success, presents equation which is composed of the following variables: innovation, education, risk management and focus of control; need for education, risk-taking and proactiveness. The paper is based on a theoretical model of how to develop a strategy in business consulting as a point of knowledge in a transition environment of South East European Countries (SEEC). Fundamental focus of the model is aimed at creating a knowledge point of fluctuating market environment. The model presents interaction among SEEC entrepreneurs´ individual characteristics, cultural burden, and transition of digital economy environment, entrepreneurial ethics and influence of a political involving.