DocumentCode :
3652270
Title :
Monetization and Services on a Real Online Social Network Using Social Network Analysis
Author :
Blaise Ngonmang;Emmanuel Viennet;Savaneary Sean;Philippe Stepniewski;Françoise Fogelman-Soulié;Rémi Kirche
Author_Institution :
Univ. Paris 13, Villetaneuse, France
fYear :
2013
Firstpage :
185
Lastpage :
193
Abstract :
Large social networks provide many services to their users for free. To be able to do so, these sites need to monetize their audience, in order to increase the level of services offered to their users and develop their business. Monetization of a social network platform comes not only from efficient advertising features but also from all features which would contribute in increasing the audience. In this paper, we focus on 3 monetization axes: community management, personalized advertising, and recommendation. We propose for each of these axes several features we can implement using social network analysis. These features were tested on the data of a real French social blog platform Skyrock.com, the second largest social network in France.
Keywords :
"Communities","Social network services","Advertising","Blogs","Detection algorithms","Partitioning algorithms"
Publisher :
ieee
Conference_Titel :
Data Mining Workshops (ICDMW), 2013 IEEE 13th International Conference on
Type :
conf
DOI :
10.1109/ICDMW.2013.78
Filename :
6753919
Link To Document :
بازگشت