Bringing your customers to the lab: Barriers and facilitators for consumer coinnovation

Co-innovation in the consumer sector has not attracted a great deal of academic attention. Some experiences and research have been published on this subject; some in relation to sports equipment or leisure goods. Researchers studying new concepts, such as creative consumers, have examined this aspect. Along these lines, living labs have presented another paradigm attempting to approach science and technology for the public from an ethnographic point of view.