Does sense of virtual community and experience marketing increase the purchase intention of cultural and creative illustration products?

Development in cultural and creative industries means new business opportunities, cultural and creative illustrations loved by people so much, from the virtual characters materialized into a product, not only selling on the Internet, but also have some physical stores. How to increase consumer willingness to purchase cultural and creative products is a question worth considering. However, these cultural and creative illustrations have a high popularity in the virtual community website, and accumulated a lot of fans, but most of the fans only press like on Facebook, not actually consume those products. For this reason, how to bring online fans into actual purchase customers is crucial. The purpose of this thesis is to study using sense of virtual community and Experiential Marketing (Online to Offline model) to study Taiwan cultural and creative illustration products purchase intention. And the finding indicated that the sense of virtual community and experiential marketing can positive affect the word-of-mouth marketing and in the study, increase the cultural and creative product purchase intention.