Building a Social Newsroom: Visual Analytics for Social Business Intelligence

Insufficient data visualization in current social media tools is hampering opportunities to make effective meaning and take decisive action from social data. This paper presents the technical architecture of a prototype tool for Social Business Intelligence (SBI) under development. Adopting an Action Design Research approach, the goal of the ´Social Newsroom´ is to provide practitioners with user interfaces for leveraging such affordances. The construction of specific interfaces is detailed including monitoring dashboards and insights pillars for visual analytics.