Towards students´ behavioral intention to adopt and use e-counseling: An empirical approach of using Unified Theory of Acceptance and Use of Technology model

The urge to progressively motivate e-counselling in schools is somewhat dependent on students´ behavioral intention towards the use of the technology. Unified Theory of Acceptance and Use of Technology (UTAUT), a model for predicting behavioral use and acceptance of Information Technology system, was developed through a review and validation of eight exiting theories. This paper presents an empirical approach of using UTAUT model to ascertain students´ behavioral intention to adopt and use e-counselling in Ghana. Questionnaires were used to collect data from two hundred and fifty (N=250) randomly selected students. Cronbach alpha (α) was first employed to validate and ascertain the reliability of the data. Subsequently, Multiple Linear Regression (MLR) was performed in the analysis of the data. Whereas the outcome of the study suggests Performance expectancy (PE) (B = .511, p= .000) and Social influence (SI) (B = .165 p = .001) as the influencing constructs (factors) towards students´ behavioral intention to adopt and use e-counseling, facilitating condition (FC) (B= .014, p= .723) and Effort expectancy (EE) (B= .086 p= .080) had no significant effect on the behavioral intention of students to adopt and use e-counseling in Ghana.