Audience´s viewing behavior analysis for inferencing consumer preferences

We show through experiment results and analysis that consumer preferences can be inferenced from the viewing behavior information extracted with a people meter. Viewing behavior data used in experiment are TV viewing history of 6 months for consumers more than 1,000 families. And, we present that consumers have preferences for a broadcaster, a genre, and viewing time zone by calculating and analyzing their occupancies based on these information. Therefore, consumer´s preference can be inferenced form audience´s viewing behavior.