Title :
Exploring the process of doing data science via an ethnographic study of a media advertising company
Author :
Jeffrey S. Saltz;Ivan Shamshurin
Author_Institution :
School of Information Studies, Syracuse University, Syracuse, NY, USA
Abstract :
This paper presents the results of an ethnographic study focused on how data science projects were conducted within a global media advertising company. Observations, via embedding a researcher within the team, as well as more structured interviews and surveys, are documented. Recommendations to improve the current data science methodology within the company are also discussed. Overall, there had been little focus on the team´s process methodology and the suggested process improvements would result in the company´s data science projects having less risk and shorter timelines. Other big data teams might also benefit from reviewing and refining their work processes, but more work needs to be done to validate this assumption.
Keywords :
"Companies","Software","Big data","Context"
Conference_Titel :
Big Data (Big Data), 2015 IEEE International Conference on
DOI :
10.1109/BigData.2015.7363992