A novel method for product brand ranking in consumer networks

In this paper, a novel method for ranking consumer product brands by using link structures among the consumers is presented. The proposed ranking system will be established according to importance, popularity, reliability and relevancy based on consumer communication network. Using a modified version of the PageRank algorithm, the proposed ranking system is enforced by assigning each of them an authoritative score. In addition, the scores with respect to producers are also calculated by taking a time factor into account. Some experimental works are carried out to confirm the effectiveness of the proposed system.