• DocumentCode
    37525
  • Title

    War Stories of an IBM Salesman, 1974-1981

  • Author

    Cortada, James W.

  • Author_Institution
    Univ. of Minnesota, Minneapolis, MN, USA
  • Volume
    36
  • Issue
    1
  • fYear
    2014
  • fDate
    Jan.-Mar. 2014
  • Firstpage
    74
  • Lastpage
    78
  • Abstract
    James W. Cortada shares some of the stories from his time as a salesman at IBM, from 1974 to 1981, until he became an instructor at the IBM Sales School. His tales shed new light on IBM, its sales force, its customers, and the mainframe and data processing industries during the 1970s and 1980s.
  • Keywords
    DP industry; IBM computers; biographies; history; mainframes; sales management; IBM Sales School; IBM salesman; James W. Cortada; data processing industry; mainframe industry; sales force; Companies; Computers; Marketing and sales; IBM; IBM Sales; data processing; history of computing;
  • fLanguage
    English
  • Journal_Title
    Annals of the History of Computing, IEEE
  • Publisher
    ieee
  • ISSN
    1058-6180
  • Type

    jour

  • DOI
    10.1109/MAHC.2014.12
  • Filename
    6774398
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=37525