Collaborative advertising over Internet with agents

Author

Matskin, Mihhail

Author_Institution

Dept. of Comput. & Inf. Sci., Norwegian Univ. of Sci. & Technol., Trondheim

fYear

2001

fDate

2001

Firstpage

509

Lastpage

513

Abstract

We discuss an approach to advertising over Internet using software agents. The agents represent users of mobile devices and service/product providers. The user agents autonomously analyze advertisements by cooperation and negotiation with provider agents and notify the user when interesting offers are found. Notifications and offer descriptions are sent using e-mail, SMS messages and WML-pages. Agents may form coalitions for collaborative work such as co-shopping and co-advertising. A prototype implementation of the discussed advertising service is performed using the Agora environment for support of cooperative work in multi-agent systems. Basic features of the environment are briefly discussed

Keywords

Internet; advertising data processing; multi-agent systems; software agents; Agora; Internet; advertising; cooperative work; multiple agent systems; software agents; Advertising; Cellular phones; Collaboration; Collaborative work; Information analysis; Information science; Personal digital assistants; Prototypes; Software agents; Web and internet services;

fLanguage

English

Publisher

ieee

Conference_Titel

Database and Expert Systems Applications, 2001. Proceedings. 12th International Workshop on

Conference_Location

Munich

Print_ISBN

0-7695-1230-5

Type

conf

DOI

10.1109/DEXA.2001.953111

Filename

953111