What the distributor expects from the manufacturer

As stated by the preceding speaker, Mr. Webb, it is extremely difficult to separate the responsibilities of the manufacturer to the distributor from those of the distributor to the manufacturer. Each wants a completely honest arrangement, where loyalty, integrity, sincerity, reliability and desire for creative accomplishment are watch words, not only between the participating organizations, but also between the individuals who work together to carry out the function of any programs established. There must be full cooperation expected and gained between the organizations at all operating levels.