Research on streaming video information service profit model based on the value chain

Based on the analysis of value chain, industry chain and stakeholders about the video service website, by building the profit pattern model, this paper analyzed the profit model of the existing main video websites. The video sites need to do something from the following aspects for profit: first, they should optimize the structure of profit model; secondly, they should extend the value chain and increase the profit area; again, they should strengthen the interaction between the profit elements; finally, they should find a more balanced operating mode among the content providers, platform providers, video advertising, video site users and advertisers. By using the method of combining the desktop research and case study, and taking the typical video sharing site - Youku.com network as the material, this article demonstrated and analyzed the future of video information services.