Combining physiological with cognitive measures of online users to evaluate a physicians´ review website

Patients´ opinions is considered a new and promising way for evaluating the performance of medical practitioners. This paper presents a design science approach to the evaluation of a doctors´ review website. Due to the importance of the decisions that patients might make using such websites, usability is considered as one of the critical parameter to their success. This paper reports on results from an experimental evaluation of a doctors´ review website, using a combination of evaluation methods such as: eye tracking, think aloud and surveys. Results from the evaluation process highlighted a number of issues related to the information architecture which have been address during the redesign of the website.