DocumentCode :
389267
Title :
Adding value to online privacy for consumers: remedying deficiencies in online privacy policies with an holistic approach
Author :
Swatman, Paula M C
fYear :
2003
fDate :
6-9 Jan. 2003
Abstract :
We present findings from a longitudinal, empirical study of online privacy policies. Our research found that although online privacy policies have improved in quality and effectiveness since 2000, they still fall well short of the level of privacy assurance desired by consumers. This study has identified broad areas of deficiency in existing online privacy policies, and offers a solution in the form of an holistic framework for the development, factors and content of online privacy policies for organizations. Our study adds to existing theory in this area and, more immediately, will assist businesses concerned about the effect of privacy issues on consumer Web usage.
Keywords :
Internet; Web sites; data privacy; security of data; consumer Web usage; consumer privacy; holistic approach; online privacy; Atmosphere; Australia; Business; Data privacy; Health and safety; Informatics; Information resources; Information systems; Protection; Public healthcare;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
System Sciences, 2003. Proceedings of the 36th Annual Hawaii International Conference on
Print_ISBN :
0-7695-1874-5
Type :
conf
DOI :
10.1109/HICSS.2003.1174470
Filename :
1174470
Link To Document :
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