Book Interview [Reviews Author Interview]

China and india are the world´s biggest customers for cars, mobile phones and electronic appliances. Fact. By the year 2020, consumers in these emerging super-economies will generate $10tn in total annual revenue for the companies smart enough to be selling to them. This is the prize we should all have in our sights, says Michael J Silverstein, co-author of ´The $10 Trillion Prize´.