Title :
Application of eCommerce for SMEs by using NLP principles
Author :
Manuel, Paul ; Demirel, Omer ; Gorener, Rifat
Author_Institution :
Dept. of Inf. & Comput. Sci., KFUPM, Dhahran, Saudi Arabia
Abstract :
In this paper design issues of eCommerce are analyzed from the perspective of Neuro Linguistic Programming (NLP) to help Small and Medium-sized Enterprises (SMEs) in identifying and understanding better of their potential customers in the global space.
Keywords :
customer relationship management; electronic commerce; linguistics; programming languages; small-to-medium enterprises; user interfaces; SMEs; eCommerce; global space; medium sized enterprises; neuro linguistic programming; potential customers; small sized enterprises; user interfaces; Application software; Design engineering; Documentation; Economics; Electronic commerce; Globalization; Programming profession; Samarium; Space technology; Technology management;
Conference_Titel :
Engineering Management Conference, 2003. IEMC '03. Managing Technologically Driven Organizations: The Human Side of Innovation and Change
Print_ISBN :
0-7803-8150-5
DOI :
10.1109/IEMC.2003.1252317
