Mass customization of credit cards - approaches and challenges

Author

Male, Jon

Author_Institution

Research, New Media and Development, Cards Business, Royal Bank of Scotland

fYear

2003

fDate

27 Feb. 2003

Firstpage

42644

Lastpage

42661

fLanguage

English

Publisher

iet

Conference_Titel

Mass Customization: Turning Customer Differences into Business Advantages, IEE Seminar on (Digest No. 2003/10031)

Conference_Location

IET

Type

Filename

1301660

Link To Document