DocumentCode
414228
Title
Study and development of CRM information system for small and medium businesses
Author
Salahi, A. ; Fakhry, Hussein H.
Author_Institution
Al-Gurair Univ., Dubai, United Arab Emirates
fYear
2004
fDate
19-23 April 2004
Firstpage
503
Lastpage
504
Abstract
Companies are realizing that one of the necessary components of an effective business model is customer relationship management (CRM) strategy and its associated information system. This work presents a modified CRM information system for small and medium size businesses. Also, the paper examines the impact of applying CRM strategies on business entities. The developed CRM is tested at a real example of medium size business entity.
Keywords
customer relationship management; management information systems; small-to-medium enterprises; strategic planning; CRM information system development; CRM strategy; business entity; business model; customer relationship management; small-medium size business; Business; Companies; Customer relationship management; Educational institutions; Information systems; Management information systems; Marketing and sales; Switches; Unified modeling language; World Wide Web;
fLanguage
English
Publisher
ieee
Conference_Titel
Information and Communication Technologies: From Theory to Applications, 2004. Proceedings. 2004 International Conference on
Print_ISBN
0-7803-8482-2
Type
conf
DOI
10.1109/ICTTA.2004.1307852
Filename
1307852
Link To Document