"Kansei" enhancement for audio-visual contents using video production techniques

We can easily enjoy movies at home that are clear and full of realistic sensations, by growth of digital technology. Techniques to express the reality have been developed, but other techniques to express producer\´s intention and to appeal to viewers\´ Kansei have not been developed yet. We define a "Kansei content" as an AV (audio-visual) content conveying producer\´s intention to viewers\´ Kansei. The purpose of this research is development of the Kansei content based on results of subjective assessment. We propose a technique that uses zooming-in and cutting together, and examine how the difference between our proposed technique and the conventional zooming-in has effects on viewers\´ Kansei. According to results of our subjective assessment, AV contents by our technique give speedier impression than the conventional zooming-in A V contents do. Furthermore, our proposed AV contents are evaluated superior to the conventional zooming-in AV contents on enhancement of the speed impression.