Title :
Mediacampaign - discovering, inter-relating and navigating cross-media campaign knowledge
Author_Institution :
Inst. of Inf. Syst. & Inf. Manage., Joanneum Res. Forschungsgesellschaft mbH, Graz, Austria
fDate :
Nov. 30 2005-Dec. 1 2005
Abstract :
Knowledge about which competitor company has invested how much money in a specific media campaign is very important for the highest management level of companies. Such information is gathered through global advertisement expenditure measurement, which is performed currently manually by media monitoring companies. MediaCampaign targets to automate the detection and tracking of campaigns.
Keywords :
grid computing; knowledge based systems; knowledge management; multimedia computing; Mediacampaign; cross-media campaign knowledge; global advertisement expenditure measurement; media monitoring companies;
Conference_Titel :
Integration of Knowledge, Semantics and Digital Media Technology, 2005. EWIMT 2005. The 2nd European Workshop on the (Ref. No. 2005/11099)
Conference_Location :
London
Print_ISBN :
0-86341-595-4
