DocumentCode
448887
Title
Mediacampaign - discovering, inter-relating and navigating cross-media campaign knowledge
Author
Rehatschek, H.
Author_Institution
Inst. of Inf. Syst. & Inf. Manage., Joanneum Res. Forschungsgesellschaft mbH, Graz, Austria
fYear
2005
fDate
Nov. 30 2005-Dec. 1 2005
Firstpage
335
Lastpage
336
Abstract
Knowledge about which competitor company has invested how much money in a specific media campaign is very important for the highest management level of companies. Such information is gathered through global advertisement expenditure measurement, which is performed currently manually by media monitoring companies. MediaCampaign targets to automate the detection and tracking of campaigns.
Keywords
grid computing; knowledge based systems; knowledge management; multimedia computing; Mediacampaign; cross-media campaign knowledge; global advertisement expenditure measurement; media monitoring companies;
fLanguage
English
Publisher
iet
Conference_Titel
Integration of Knowledge, Semantics and Digital Media Technology, 2005. EWIMT 2005. The 2nd European Workshop on the (Ref. No. 2005/11099)
Conference_Location
London
ISSN
0537-9989
Print_ISBN
0-86341-595-4
Type
conf
Filename
1576009
Link To Document