Dynamics of `Technological Creativity´ as a Decision in Knowledge Creation Process

"Creativity" is defined as the ability to produce original, novel and unexpected work with high quality. It is the most essential factor in knowledge creation processes. "Technological creativity" is highly fostered in \´knowledge-creating\´ organizations for innovation of new products, new processes and services. Creative individuals can lead to new scientific findings and novel solutions for technical problems and limitations. At an organizational level, knowledge creation is one of the sources of innovation for sustainable competition in the market. In this presentation, the concept of "technological creativity", based on various theoretical approaches (e.g. Investment Theory) will be assessed to develop a dynamic model for organizational knowledge-creation process. The model covers the strategies for the development of technological creativity as a decision in organizations and includes the following attributes: Intellectual capabilities, knowledge, thinking styles, individual abilities, motivational factors and inner/outer environments. The decision model will also suggest certain methodologies and processes adaptable to a variety of organizational structures