Semantic Enrichment of Movement Behavior with Foursquare–A Visual Analytics Approach

In recent years, many approaches have been developed that efficiently and effectively visualize movement data, e.g., by providing suitable aggregation strategies to reduce visual clutter. Analysts can use them to identify distinct movement patterns, such as trajectories with similar direction, form, length, and speed. However, less effort has been spent on finding the semantics behind movements, i.e. why somebody or something is moving. This can be of great value for different applications, such as product usage and consumer analysis, to better understand urban dynamics, and to improve situational awareness. Unfortunately, semantic information often gets lost when data is recorded. Thus, we suggest to enrich trajectory data with POI information using social media services and show how semantic insights can be gained. Furthermore, we show how to handle semantic uncertainties in time and space, which result from noisy, unprecise, and missing data, by introducing a POI decision model in combination with highly interactive visualizations. Finally, we evaluate our approach with two case studies on a large electric scooter data set and test our model on data with known ground truth.