Utility presentation based on emotion-attention cooperation in tourism information system

Useless information and static presentation style adds great cognitive loading to the users and even breaks the cognitive limitation of the user. After analyzing the emotion, attention and their relationship, a model of emotion-attention cooperation was presented, which could direct user´s limited attention resource thus reduce the cognitive loading. An experiment has been designed to calculate the emotion trend of the affective words. Based on this model, a comprehensive information frame in Beijing traveling information recommendation was proposed in this paper, which helped users make their decision through heuristic interactive process and explored a new method to present the information suitable to the user´s selective attention which can release the negative affect thus direct the tourist to make correct decision. The cooperation model tried to explore a new solution in the personalized information recommendation and human-machine interaction.