Extending the boundaries of business process management: from operational to creative business processes

In very recent times, organisations are starting to shift their focus from highly standardised operational business processes (BPs) to other types of processes that cannot be easily replicated due to the knowledge, skills and creativity of people involved. The paper introduces the knowledge dimension of creative BPs and uses it to illustrates why the existing BP Management (BPM) and collaborative systems are not suitable to support these knowledge intensive processes. The paper argues that, in the case of creative BPs, process support needs to co-evolve with process execution itself through the accumulated experience.