Title :
Opportunism and alliance risk factors in asymmetric alliances
Author :
Gao, Song ; Zhang, Zhixiong
Author_Institution :
Econ. & Manage. Sch., Beijing Univ. of Posts & Telecommun., Beijing
Abstract :
Opportunism is the main reason for alliance relational risk and performance risk and even for alliances failure. In the context of asymmetric alliance, the paper analyses the alliance risk factors, suggests that asymmetric information, unbalanced contribution perception, asymmetric learning race, culture confliction, is the four risk factors that can not be ignored for alliances between large and small firms.
Keywords :
commerce; risk management; alliance relational risk; alliance risk factors; asymmetric alliances; asymmetric learning race; culture confliction; opportunism factor; performance risk; unbalanced contribution perception; Collaboration; Commercialization; Information analysis; Libraries; Marketing and sales; Pharmaceutical technology; Product development; Resource management; Risk analysis; Risk management; opportunism; risk management; strategy alliance;
Conference_Titel :
Service Operations and Logistics, and Informatics, 2008. IEEE/SOLI 2008. IEEE International Conference on
Conference_Location :
Beijing
Print_ISBN :
978-1-4244-2012-4
Electronic_ISBN :
978-1-4244-2013-1
DOI :
10.1109/SOLI.2008.4686484